What We Do
Marketing
Identifying your value proposition is critical to marketing to an audience of buyers and influencers. Focused Image has extensive experience identifying the benefits the government derives from our clients’ products and services. Our full-service marketing teams work with you to design, create, and implement your communications campaign from planning to production to execution. We offer traditional and digital media solutions, including:
Marketing Strategy
Establishing an effective marketing strategy requires a company to analyze its current strategic position before evaluating, formulating, and selecting a market-driven strategy. Focused Image excels at identifying a sustainable competitive advantage by understanding the needs and wants of all stakeholders. We provide an overall game plan for reaching customers and prospects and a plan to communicate your business’s products, services, and solutions.
Integrated Marketing Communication Plans
An integrated marketing communications (IMC) plan is only effective if it can successfully leverage marketing components and work more intelligently to address your customer’s needs. We promote your message through multiple channels to build greater awareness and enhance positive perception with your target audience to achieve maximum impact of marketing objectives. Our team produces compelling content, ensuring you are communicating relevant, consistent, and benefit-driven subject matter across all mediums – every time.
Creative Execution
With every project we take on, we design with creative performance and advertising appeal in mind. Our experts understand how to build your brand awareness and reputation across numerous channels, working diligently to identify what differentiates you from your competitors and how to break through the market clutter. Our goal at Focused Image is to translate your marketing strategy into a well-developed and polished brand-building campaign that aligns with your specified strategic objectives from start to completion.
Campaign Management
Media marketing campaigns typically involve planned pushes to potential buyers through social media, surveys, emails, or even events. At Focused Image, we strive to make sure the client participates in each part of the marketing process to ensure goals are achieved, focusing on how to most effectively improve the planning, execution, tracking, and analysis of your marketing initiative regardless of size or scope.
Reporting
When analyzing a campaign, metrics are the best vehicle to present what you were able to do, where it was effective or not, and what results were achieved. In working with us, we will provide the reporting required to examine the tactics and resources invested in carrying out your marketing strategy.
Optimization
Today’s digital landscape has made it necessary for your PR and digital marketing efforts to come together and act as one. Using traditional and digital methods, we can optimize your business by gauging performance and adjusting as required, increasing traffic and brand awareness. We make informed decisions drawing from our experience in publishing Search Engine Optimization (SEO) content, scheduling media placements, setting up business profiling, marketing to high-profile influencers, pushing out quality press releases, and establishing relationships in the industry. We are here to help you bring the most out of your business.
Our integrated marketing approach can help you reach the right target audiences at the right time and in the right place. In working with our team of marketing specialists, we will recommend the most appropriate marketing campaign to meet your wants, needs, and budget.
