As an advertising agency, our team at Focused Image utilizes a broad range of advertising strategies to create marketing campaigns tailored to your needs. We work closely with you to gather information, pitch campaign ideas, spearhead the creative process, and then produce and distribute the ads.
Our team handles
- Completing research on your company, your products or services, and how your audience responds to you
- Creating advertisements based on the service or product you want to promote
- Choosing which media platform you will be presenting your advertisements deciding when they will be used, where they will be used, and how long the ad should run
- Taking your feedback as well as the feedback from your audience and then determining if edits need to be made or if the ad is ready to go
When you choose our team as your advertising agency you can trust that your brand is in good hands. Our vast experience and client list help us create the best ads to boost your brand and achieve your marketing goals.
Why You Should Hire An Advertising Agency
If you are questioning whether or not hiring an advertising agency is the right choice for you there are some things you should take into consideration:
- As an experienced advertising agency, we are experts in this field. They consist of a team of different people like copywriters, planners, art directors, and graphic designers
- Focused Image has a team with over 30 years of experience and extensive knowledge in all of the aforementioned roles
- Our agency works to achieve set goals and objectives in order to ensure the most success for your advertisements
- Hiring an agency will actually help you save money because successful advertising leads to an increase in business.
Getting the Results
At Focused Image, we know that achieving the overall goal of your advertisements takes time and precision. In order to ensure this success, we follow a step by step process. And our first step in the process always begins with a briefing.
1. Briefing
After you have decided to work with our team we will meet to discuss the product or service you want to advertise then we take the time to do a SWOT (Strength, Weaknesses, Opportunities, and Threats) analysis of the product/service and your company.
2. The Objective
We then discuss what your overall objective for the advertisement is. What message do you want the audience to get?
3. Research
The research stage involves researching competitors, the market, and other factors to ensure the most success for the ads.
4. Target Audience
We will then work to determine your target audience. Who is your customer? What is their age, gender, etc?
5. Media Selection
After we determine the target audience we then decide what the best media channel will be for the advertisement. This helps to ensure that the customers who see your advertisements and will purchase your product or service will see them.
6. Designing and Creating
Our team will work with you to create the design and outline for the ad.
7. Making it Perfect
We review the advertisement design and wording to make sure it is absolutely perfect before it goes out into the world.
8. Time and Place of the Ad
Determining when and where the ad will be shown is another vital step in the ad process. As an advertising agency, we know exactly how to determine where the ad will be visible to your target audience.
9. Execution
We then send out your perfectly crated ad into the world and in front of your target audience.
10. Evaluation
The most important step that we take as an advertising agency however is, judging the performance of the ad. This is determined by various factors including customer response, did it compete well with your rivals, where your targeted customers reached? All of these components help us determine the success of your ad.
Bringing the Picture into Focus
With our vast experience and previous successful advertisements, our team at Focused Image knows exactly how to ensure your company’s success. Contact us today for more information on how an advertising agency can help propel your business forward.
