At Focused Image, we know that the world of Digital Marketing is always changing and evolving. 20 years ago, social media marketing wasn’t even a blip on most company’s radars. However, in today’s society, social media marketing shapes what consumers buy, and who they are buying from.

Why Social Media Marketing

Social media marketing is a powerful tool for businesses, both small and large, to reach their customers. Take a moment to think about your social media habits. Do you follow brands you like, people that promote products you like, do you even swipe up or click on links that appear on your feeds? All of these things are businesses utilizing social media marketing.

Your potential customers are already interacting with other brands on social media platforms, giving these brands a one up on your company because of the relationships that they are building. Social media marketing is not just another avenue for advertising, it is also a way to form a more personal relationship with your customers.

How we Utilize Social Media Marketing

For many of our clients, we integrate social media marketing practices into their overarching marketing campaign. Just like we do for those campaigns, our social media marketing campaigns begin with a few questions:

Who is your target audience?
What goals do you want to achieve through social media marketing?
What message do you want to convey to your target audience?
What platform is your audience more likely to use and how does your audience use social media? (do they use it to connect with family or do they use it to stay up to date with the latest trends?)

Your business type and industry will drive the basis of your social media marketing campaign and the goals that we set to measure the success of the campaign.

The Platforms That are the Most Important

If you are wondering where to start don’t worry, our team knows that social media can be extremely daunting, which is why we take the time to research the different platforms and focus on the ones that will be best for your business. Some of these platforms include:

Facebook
Google My Business
Instagram
Linkedin
Pinterest
Twitter

Before we decide which platforms are best for your business there are a few questions that ask you and ourselves. The first being are you looking for B2G marketing services, B2C marketing services, or B2B marketing services? Who are your ideal clients and target audience? What is your main goal with this marketing campaign?

All of these components work together to help us create a plan that is unqiue for your business and your business’ needs.

Social Media Marketing at Focused Image

Remember how we said the world of digital marketing is vast and ever changing? Well, social media marketing is the same way. Our team at Focused Image takes the time to stay updated and informed on the constant changes that happen within social media platforms.

This helps us ensure that we are constantly and consistently carrying out our client’s campaigns successfully and meeting the goals we have set for the campaign.

Our social media marketing services have benefited clients by

Increasing traffic to their website
Creating conversations and personal relationships with customers
Creating a solid and identifiable brand identity and brand association

Your company’s identity and goals are unique, we know this which is why we take a unique and customized approach when it comes to creating the best marketing campaign and plan for you and your business.